interruptions...

Interruption marketing is the "olden days" way of getting potential clients' attention, and it just doesn't work like it used to. Some examples of this include tele-marketers and radio ads. It can be annoying because it usually interupts you right in the middle of something (usually those annoying calls come right at dinner time). Regardless, the interruption doesn't make you feel  excited about the product or service from the very beginning.

In small business today the world of interruption marketing is quickly dying and is being replaced with permission-based marketing. As a small business owner, you can make these changes in your business now to see results tomorrow.

Basically up to this point, everything you know or have been doing with interruption marketing is wrong. For one reason above all others - clients are already overwhelmed and feeling attacked with information overload. So instead, you'll need to get them to "raise their hands" and sign up for more information from you.

Using special tools on your website, you get them to "raise their hands" by signing up for your free offer, VIP mailings, or whatever you're using to entice them to ask for more (not just a free consultation). Then you use this to educate your clients about your story, what makes your products and services different, and what you can do to give them the results they want. This converts them to paying clients much more than hoping for luch that your interruption marketing will work!