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Monday, January 21, 2013
Begin...
This is my all time favorite quote... by one of my favorite people. To me, this is the first step in achieving success in ANYTHING. You can't reach a goal if you don't know what you want... am I right ladies??
So, since its Janaury and all... ask yourself this question: What do I REALLY want my business to look like? Like, when its perfect. How many clients does it serve? How much profit does it make? What kind of impact does it make on the community?
That's where you start. Make it specific.
And then get moving. Make it happen.
Sunday, January 20, 2013
interruptions...
Interruption marketing is the "olden days" way of getting potential clients' attention, and it just doesn't work like it used to. Some examples of this include tele-marketers and radio ads. It can be annoying because it usually interupts you right in the middle of something (usually those annoying calls come right at dinner time). Regardless, the interruption doesn't make you feel excited about the product or service from the very beginning.
In small business today the world of interruption marketing is quickly dying and is being replaced with permission-based marketing. As a small business owner, you can make these changes in your business now to see results tomorrow.
Basically up to this point, everything you know or have been doing with interruption marketing is wrong. For one reason above all others - clients are already overwhelmed and feeling attacked with information overload. So instead, you'll need to get them to "raise their hands" and sign up for more information from you.
Using special tools on your website, you get them to "raise their hands" by signing up for your free offer, VIP mailings, or whatever you're using to entice them to ask for more (not just a free consultation). Then you use this to educate your clients about your story, what makes your products and services different, and what you can do to give them the results they want. This converts them to paying clients much more than hoping for luch that your interruption marketing will work!
In small business today the world of interruption marketing is quickly dying and is being replaced with permission-based marketing. As a small business owner, you can make these changes in your business now to see results tomorrow.
Basically up to this point, everything you know or have been doing with interruption marketing is wrong. For one reason above all others - clients are already overwhelmed and feeling attacked with information overload. So instead, you'll need to get them to "raise their hands" and sign up for more information from you.
Using special tools on your website, you get them to "raise their hands" by signing up for your free offer, VIP mailings, or whatever you're using to entice them to ask for more (not just a free consultation). Then you use this to educate your clients about your story, what makes your products and services different, and what you can do to give them the results they want. This converts them to paying clients much more than hoping for luch that your interruption marketing will work!
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